How Cheeta Teamwear Increased Organic Traffic By 284%
From being invisible in the SERPs to becoming a leading sportswear supplier.
Challenges Faced By Cheeta Teamwear
Cheeta Teamwear is a leading sportswear and promotional event merchandise provider based in Victoria. Before working with Creativolt, they faced the following challenges:
What We Did
Built Keyword Database + Mapped Primary Keywords
Based on our research and keyword gap analysis, we compiled the existing, untapped, and unknown keywords. These keywords were then qualified and prioritised based on their intent, difficulty and relevance.
Performed In-Depth Technical Audit
We performed a thorough site crawl using Screaming Frog with APIs connected from PageSpeed Insights, Ahrefs, GA4 and Google Search Console. This set of detailed data points were analysed to create a prioritised list of technical improvement areas.
Resolved Keyword Cannibalisation
The technical audit uncovered several instances of keyword cannibalisation, which severely impacted the performance of key category pages. We updated the titles, content, and internal anchors on the affected pages to ensure that unique keywords were targeted on each page.
Pruned Low-Quality Content
Based on our site crawl, we flagged pages with no traffic, impressions or backlinks. The content on these pages was either consolidated with a similar page, redirected to a more relevant page or deleted altogether.
Upgraded Existing Content
A content audit was performed on all key category pages to identify opportunities to improve the quality and relevance of the on-page content. We re-wrote large sections of the existing content to improve NLP optimisation and to enhance the depth to provide coverage for secondary keywords.
Re-Designed Primary Pages
We conducted a CRO analysis of the site design and reviewed the top-performing competitor pages. Based on our research and planning, we designed wireframes to modernise and improve the user experience of the primary pages. We prioritised the pages with the lowest engagement rates.
Created Linkable Content Assets
Detailed research was performed to identify topics and resources with link-building potential. To create a more natural link profile, we created extensive content assets to attract backlinks from relevant and authoritative sources.
Performed Link Gap Analysis
We conducted a link gap analysis against the top competitors with the strongest backlink profiles. The list of untapped backlinks was further qualified and condensed into a list of link-building opportunities that could be realistically acquired for Cheeta Teamwear.
Built Relevant & High Authority Backlinks
Based on our link gap analysis and manual research of niche-specific publications, we commenced a targeted link-building campaign with the ultimate goal of improving Cheeta’s domain strength. Our outreach and link-building efforts led to several successful placements in leading publications.
Our Results
244.9% Increase In Engaged Sessions
The increased organic traffic predominantly came from category pages targeting keywords with purchase intent.
Ranked #2 Nationally For ‘Custom Beanies’
With over 2,400 monthly searches, a keyword difficulty score of 46% and commercial search intent, the keyword ‘promotional products’ is a highly sought after keyword from promotional product businesses.
Ranked #2 For ‘Custom Tradie Uniforms’
The branded shirts category was a key priority for Payless Promotions as it is a major source of revenue for the business. With over 200 monthly searches and a solid organic CTR, ranking in the first position for ‘branded shirts’ resulted in a steady flow of qualified organic traffic.
Ranked #3 For ‘Custom Sports Socks’
Drink bottles is a highly competitive category as most promotional product companies stock them in their range. The keyword ‘promotional drink bottles’ has over 200 monthly searches and traffic from this keyword has yielded high conversion rates.
